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The handy Gifted by Edmonton Made is now available

It carries 107 gift ideas from 86 different businesses
2809 Gifted 2019 - Peter Keith (Meuwly's) and Andrea Pysyk (SYC Brewing)_Lifestyle_Food and Beverages
St. Albert Red Seal chef Peter Keith from Meuwly's and Andrea Pysyk of SYC Brewing toast to the success of the 2019 Edmonton Made Gifted Catalogue. MARIELLE TERHART/Photo

The third edition of Gifted by Edmonton Made is now available promoting individually created products from across the greater Edmonton metropolitan region.

For individuals who prefer to shop online, it is a shopping guide of small businesses containing gift ideas and a directory.

Launched in 2016 with the first catalogue released in 2017, Gifted was a response to the region’s economic slump. Small businesses were particularly hard-hit. Not only were they losing revenue, but most had little spare cash to market and advertise their wares.

As part of its brand, the Edmonton Economic Development Corporation (EEDC) put together the low-cost project as a way to assist innovative entrepreneurs showcase their merchandise.

“Edmonton Made became an opportunity for businesses to tell their stories, connect with resources and attract a new audience,” said Laura Masyk, Edmonton Made program manager at Innovate Edmonton, a division of EDC.

During the first year, the guide was restricted to Edmonton-based entrepreneurs.

“But we got a lot of feedback from outside Edmonton and many businesses said their biggest market was Edmonton. It made sense to expand the area to within 100 kilometres.”

Businesses were encouraged to register their products and services. To receive a listing, everyone was required to have an online presence as a way to expand markets.

This year’s guide carries 107 products from 86 different businesses and more than 1,000 businesses are registered in the directory.

One St. Albert business listed in the guide is 35ltd, a company that sells home décor through Etsy. Owner Brooke Riopel, who joined the venture last year, is promoting a 3D diorama of the Edmonton skyline and etched rowing paddles.

“The exposure has been fantastic. It’s put me out there more than I could have done on my own. It connected me with more makers and it got the ball rolling for more projects,” said Riopel.

Peter Keith, a Paul Kane graduate, Red Seal Chef and co-owner of Meuwly’s Artisan Food Market, is a first-time listee. Meuwly’s features miso maple mustard and a four-pack spice box.

“This kind of exposure is vital to startups,” said Keith. “We built Meuwly’s around the idea and hope that the community would support small local business. If you buy a product from us, we support other local producers.

"We are a catalyst for economic opportunities. Money stays in the Edmonton area and the catalogue encourages that. It’s a great initiative to share the spotlight on small business. It’s not just a shopping guide. It’s a philosophy to support local producers.”

A flip guide is available online at and print copies are available locally at the Art Gallery of St. Albert, Corro Collective and Effing Seafoods.

Additional St. Albert businesses involved in the guide are:

• The Makers Keep – Enjoy Centre

• Haiku Lane

• DogDog Goose

• Glass House Bistro

• Amaranth Whole Foods

• Evoolution

• Hutch and Howl

• Sarah’s Kitchen

• Seasons Gift Shop

• The Herb Clinic

• Mission Fun & Games

• The Bookstore on Perron

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