Fashion Has No Borders is out to dispel the flawless, almost plastic image of magazine and runway models —impossibly long legs, skeletal bodies and high cheekbones.
“Real women are not a size two. The average woman is a size 12. Our mandate is to portray real women,” says Sharon Cornwall, president of Fashion Has No Borders (FHNB). The group wants to promote healthy self-image and style that encourages women to feel great in the clothes they wear.
To break down traditional barriers, FHNB is hosting a once-in-a-lifetime competition to attract women interested in modelling at the FHNB Fashion and Accessory ExposĂ© at Calgary’s BMO Centre in Stampede Park on Saturday, March 10.
The exposĂ© is a much-anticipated event with 10 runway shows exhibiting clothing, hair and accessories created by western Canada’s leading emerging designers. It’s an event that shows women how to translate the latest designer looks into everyday wearable fashion.
Cornwall is encouraging women of every size, height, age and culture to apply. Judges will be looking for potential runway models that exude inner strength, individuality and confidence. “What we are looking for is personality and women who have accomplished many things. Someone with leadership, someone involved in their community.”
While all finalists receive goodies, the grand prize winner walks home with a one-year contract at Ben Barry Agency, a designer outfit from Belissima, a shopping spree from Chinook Centre and a seven-night vacation to either Jamaica or Panama.
Up to now, about 40 women have applied. “There are a variety of women — a cancer survivor, an immigrant who came here with nothing and a volunteer who does work with young people. It’s going to be a difficult choice.”
There is no charge to enter. The deadline for applying is Monday, Feb. 15. An online application form with entry information, judging criteria and contest rules is available at www.fashionhasnoborders.com.s