St. Albert Coun. Wes Brodhead chose at Monday's city council meeting not to put forward a motion that would allow digital sign displays on land districted public and private service (PS), opting instead to wait for a 2022 land use bylaw review from administration.
The review — projected to come before council at the end of 2022 — is already underway. In an administrative backgrounder for Brodhead’s motion, Adryan Slaght — director of planning and development for St. Albert — said exploring the addition of digital signs in the public service district “is not anticipated to add greatly to the timeline of the overall project.”
Incorporating the sign consideration into the review will allow administration to gauge demand, and consider best practices as well as potential conflicts and opportunities, Slaght said in the backgrounder.
Electronic signs are already permitted in land districted as corridor commercial (CC) or commercial and industrial service (CIS) in St. Albert.
In an earlier interview with The Gazette, Brodhead said he brought forward the initial motion after hearing that his church wanted to put up an electronic sign, and heard arguments from sign manufacturers that St. Albert schools and other entities on public service land use signs that aren’t up to speed with modern technology.
