There was nothing lucky about the success of last weekend's Seven Music Festival, which attracted thousands of spectators. While it did benefit from stellar weather, the triumph of our city's newest talent showcase can be chalked up to impeccable organization and attracting some incredible local and Canadian talent to the stage.
There was nothing lucky about the success of last weekend's Seven Music Festival, which attracted thousands of spectators.
While it did benefit from stellar weather, the triumph of our city's newest talent showcase can be chalked up to impeccable organization and attracting some incredible local and Canadian talent to the stage.
Sam Roberts deserves a big thanks for agreeing to play the festival. While the Juno award winner didn't do it for free or for charity, it is a bit of a risk for big-name artists to gamble on the success of a music festival that has yet to gain its legs.
But it takes more than great music to host a successful event and producer Barry Bailey set the stage for an event that we are confident will not just be a one-off.
Appealing to music lovers of all ages and families was essential to the festival's success. Whether it was adults cooling off with an ice-cold beverage in the beer tent or kids swaying to the music perched on Daddy's shoulders, or grabbing a bite from the food trucks there was something for everyone.
St. Albert is known for being a vibrant arts community and while music festivals come and go, as Roberts said, some grow to become part of a city's identity. Take the Edmonton Folk Music Festival, Yellowknife's Folk on The Rocks, or Ottawa's Bluesfest as examples.
Time will tell if Seven Music Festival will grow to similar grandeur but if the success of this first year is an example of what can be expected, the chances are good it could become a St. Albert summer staple.
