Alcohol and pregnancy don’t mix, is the message local watering holes will soon have to advertise in their windows.
The Alberta Gaming and Liquor Commission is now working with the province and local businesses that sell alcohol to spread the word about the dangers of fetal alcohol spectrum disorder (FASD).
FASD results in a broad range of disabilities from permanent brain damage caused by exposure to alcohol during pregnancy. It is a lifelong condition that has no cure.
“A simple reminder in liquor stores or bars will keep the message that pregnancies and alcohol don’t mix top-of-mind for patrons,” said Bill Robinson, president and CEO of the commission.
Awareness signs will now be mandatory in liquor stores, restaurants and bars.
Sanbir Gill, manager of Solo Liquor store in Tudor Glen, sees the posters as a positive public health intervention.
“Hats off to them,” he said, adding that when people are being warned about what is harmful to their health, it is a good thing.
But consuming alcohol is ultimately a personal decision, he noted.
“Even if you buy a pack of cigarettes, it clearly states it’s harmful for you. If a person is willing to compromise their health … it’s up to them.”
Gill doesn’t see the new messaging affecting the store’s sales.
One of the commission’s goals for the campaign is to enable Albertans to make positive choices for themselves and consume alcohol in a responsible way.
Lisa Rogozinsky, co-ordinator of the Edmonton and area Fetal Alcohol Network Society, has been working on a year-long project to get people talking about FASD prevention.
The new signage has proven to be quite the conversation starter, she said.
“If you go on Twitter, some people think it’s a great idea and some people are against it because they see it as a waste of money. They think the money should be going to support the children with FASD.”
“It’s a bit controversial.”
She said it’s about time liquor retailers share in the responsibility of FASD as a community issue.
“FASD is 100 per cent preventable, and like drinking and driving, we all have a role to play to make drinking while pregnant a social taboo,” added Manmeet Bhullar, minister of Human Services.
“The effects of FASD on children are devastating, but through common sense initiatives like this, we will bring instances of FASD down by raising needed awareness and encouraging people to step up and say no when they see someone drink alcohol while pregnant.”
If you suspect someone you know is drinking during pregnancy, or uses alcohol regularly and may become pregnant, please contact the local FASD Service Network or Alberta Supports at 1-877-644-9992 for information.
