Summer might feel like it’s only just begun, but as autumn fast approaches many stores are stocking up with the latest trends in fall fashion.
The fun thing about fashion is it changes with the times. From pop culture to lifestyle shifts, designers have a never-ending supply of inspiration. Several retailers in St. Albert weighed in with what’s popping up at their stores for the back-to-school shopping season.
Shopping for kids
St. Albert Centre has several stores featuring either men’s or women’s fashion, as well as department stores with clothes for the whole family. The best part: Many of these stores provide quality items that will keep your outfit on-point, regardless of budget.
Susie Nick, WINNERS and Marshalls fashion specialist, said in an email that key trends for young boys and girls this fall include athleisure, retro-inspired apparel, denim and lightweight outerwear. Athleisure is a growing trend that takes athletic clothing out of the gym and brings it into casual social settings.
“For junior boys, it’s all about comfort, which is why joggers continue to be a huge trend … we’re seeing subtle variations in this otherwise more standard bottom. From slim leg, seamed legs to cuffed bottoms – this is THE item for fall,” Nick said.
For elementary aged kids, Nick said WINNERS’ fashion is about “cutesy, sweet details in soft palettes” for little girls and “a touch of attitude” for little boys. This might include rhinestones or sequins on girls’ denim and screen prints or “verbiage with attitude” on boys’ graphic T’s. She added retro light-up sneakers are back once again, alongside new interactive accessories such as backpacks with reversible sequins.
The same motifs carry over into the junior high/high school-aged kids, though with a little less “cutesy.” Nick added shirts that say, “Whatever” and denim updated with assorted washes and destruction are among some of the items geared towards teenagers.
Overall, Nick said mainstream media and pop culture continue to drive fashion trends. She said emojis and hybrid animals (like mercats: a mermaid + a cat) are huge now.
“It’s less about an all-over pattern and more about pops of details,” Nick said.
With so many options to choose from, it can be tricky to find a style that fits your personality; at a fashion boutique the stylists are there to help you find the right fit.
The Sweet Boutique on St. Albert Trail provides women with casual clothes that can be dressed up or down. Owner Laura Oladokun said she likes being able to offer multi-wear pieces.
“Everything we have here is based on feel and fit. We want women to feel beautiful, but also physically feel very well in what they’re wearing so they’re happy to slip it on any time.”
The jewel in the crown at Sweet Boutique is their SweetLegs brand leggings. Many of the tops are picked to complement the super stretchy pants. Oladokun said leggings are the ultimate student attire. This fall, she expects solid colours and muted patterns (nothing loud or flashy) will be more popular with the younger set.
“The other trend that’s coming back is denim,” Oladokun said, adding denim took a dive over the past 15 years as yoga pants took off.
“It’s really coming back, although in a different form. People are looking for a bit of spandex in it for that little bit of stretch and comfort.”
The Sweet Boutique also carries messy bun hats (a beanie or toque with a hole at the top for a girl to pull her hair through). Oladokun said she’s noticed this trend is big in the fall and winter.
At the Bella Maas boutique on Giroux Road the fall fashion line is already starting to trickle in, including outfits that range from comfy and casual to dressed-up and flashy. Owner Lindsay Hedstrom said popular colours this fall are red wine and blush pink. She also said there will be many classic coats and trenches available.
“We’re in our coats for so many months of the year. It’s nice to invest in a statement coat – something you can wear every day. Most people are only going to see that because it’s so freezing outside,” she said, laughing.
The Who Cares Wear boutique in the Shops at Boudreau is slowly adding their fall fashion line to their shelves, aiming to be ready by August. Store manager Christina Haughian said she expects cardigans and blazers to do well because they can be dressed up or down. Layering is key in both fall and winter, so these items are a standard in any closet.
Haughian said velvet is making a comeback in many different articles of clothing – top or bottom. She added floral patterns have been popular all year, but for fall the pattern will likely include grey and beige undertones with pops of beautifully warm burgundy.
By starting your fall shopping now, you’ll get a jump on all the trends and beat the craze that is the back-to-school shopping season. With all the fall designs that are hitting the shelves in the next few weeks, shoppers are sure to find a style to suit their personalities.
As American model and actress Lauren Hutton once said, “Fashion is what you’re offered four times a year by designers, and style is what you choose.”