Cyber Monday sales to hit the web on Nov. 27


The deals keep dropping for shoppers looking for the best bang for their buck. Cyber Monday is taking place on Nov. 27, a chance for St. Albertans to cash in more sales following Black Friday.

Cyber Monday is a U.S. tradition that offers the best deals on toys, jewelry, clothing, electronics and more online.

The tradition started in 2005 after coined the term “Cyber Monday.” Research conducted by the National Retail Association, which owns, discovered the Monday following American Thanksgiving boasted the biggest sales online of the year.

The event has grown so big that it has made its way to Canada.

Statistics Canada reported a peak in online sales last year during the holiday season. Leading up to the holidays, online sales surged to $1.5 billion in November 2016, which includes Black Friday and Cyber Monday.

In December online sales reached $1.7 billion and online shares of retail sales hit 3.4 per cent, a high for the year.

While Cyber Monday has been steadily gaining traction within Canadian borders, Jennifer McCurdy, president of the St. Albert and District Chamber of Commerce said the day can be harmful for local businesses.

“I’m not as big a fan of Cyber Monday compared to Black Friday. If you’re shopping online, you’re not necessarily supporting the local businesses,” she said. “It’s becoming more common.”

She said bigger stores within St. Albert will offer their online store if the product can’t be found on the shelves.

“Without even consciously realizing it, the staff are directing people to shop online so they’re not going to be coming into the stores eventually. It’s really a challenge for our local businesses.”

McCurdy said when people shop locally, employment rates increase, taxes lower and new businesses come to St. Albert.

Mission Fun and Games has a comprehensive online catalog of games, shipping to places across Canada and the U.S.

While the business has been successful in selling product online, the retailer says the business won’t be participating in Cyber Monday.

“Our store has extremely strong Canadian and Albertan roots, and I tend to stay away from participating in any holiday’s that are American-based, or sales that are American-based,” said owner John Engel.

Instead, Mission Fun and Games will offer sales on Canada Day in celebration of the national Holiday.

For those looking for the best online deals, Amazon Canada is launching a week-long sales event starting on Monday. Best Buy will also be jumping on the bandwagon, offering sales both online and in store.

This year is predicted to be the largest shopping day in U.S. history. According to Adobe Digital Insights, the day will bring in around $6.6 billion dollars in online sales, an increase of 16.5 per cent from the previous year.

Adobe Digital Insights also predicts online holiday shopping in the U.S. will reach over $100 billion for the first time in history, a 13.8 per cent increase year over year.

For those feeling the pinch, they can hold off until Green Monday. While less known than it’s two predecessors, Green Monday is another day of online deals, usually taking place on the second Monday in December.




About Author

Dayla Lahring

Dayla Lahring joined the St. Albert Gazette in 2017. She writes about business, health, general news and features. She also contributes photographs.