Negative messages last longer than positive ones


A sad truth of our society is that a negative message carries further, lasts longer, and has more impact than a positive message.

Case in point: On Sept. 13 the Gazette published an article in which a citizen accused Cathy Heron of fraudulently claiming unauthorized expenses. On Sept. 16 the Gazette reported that these claims were mistaken and clarified the situation, clearing Cathy of any inappropriate or illegal actions.

Yet, the persistence of a negative message seems to still have a foothold.

Based on our recent conversations about the upcoming election it appears that some citizens, primarily those who may not know Cathy, have been influenced by the inaccurate claims. In fact, we have heard her referred to as “the lady who cheated.” Therefore, we feel that it is imperative to reiterate the statement from the City of St. Albert. The city has clearly stated that Cathy Heron did not cheat, nor do anything inappropriate or fraudulent.

We encourage people not to let negative, inaccurate messaging affect their decision on Oct. 16 but to base their vote on her service to this city, and her reputation for integrity, and positive and principled leadership.

Ron and Marilyn Steers, St. Albert



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