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Pop songstress hits K-Days stage

Alyssa Reid making inroads in music business

By: Anna Borowiecki

  |  Posted: Wednesday, Jul 16, 2014 06:00 am

MODERN VOICE – Former St. Albert resident Alyssa Reid is riding a wave of success as a pop artist.
MODERN VOICE – Former St. Albert resident Alyssa Reid is riding a wave of success as a pop artist.
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Juno nominee Alyssa Reid, 21, one of Canada’s most successful emerging pop-rock sensations with several chart-topping successes, is arriving to perform at K-Days on Friday, July 18.

Reid, a former St. Albert resident now living in Toronto, first took the world by storm with a self-posted YouTube performance of her interpretation of the Justin Bieber hit One Less Lonely Girl.

She cleverly reworked the song from a girl’s perspective and retitled it One More Lonely Boy. The pop song received more than 200,000 hits, unprecedented media attention and a record deal with Wax Records.

Since then Reid has released two albums, Alone Again (2012) and Time Bomb (2014), toured the United Kingdom and kept a full schedule at home.

Reid has burnished an image of a sexy modern woman with a powerful voice willing to candidly speak her mind during interviews.

Time Bomb was released Feb. 11, just three days before she set out as a supporting act for the successful Hedley Wild Live Tour.

At 19, she wrote the album’s first single Time Bomb, and it has become her most personal work to date. Reid has either written or co-written all of the 13 tracks.

“It really represented what was happening in my life,” says Reid. “It was moreso who I was becoming, how I felt, the changes in my life and how I was becoming less patient and stressed out.”

At the time, her first album Alone Again was riding on a wave of success. She had a tour of the United Kingdom booked and was struggling to maintain normal relationships at school and with family and friends.

During one particularly sleepless night, she woke up at around 4 a.m.

“I took out my phone and wrote everything I was feeling – the dramatic, the poetic and I went back to sleep. In the morning I went to my piano and pulled out my phone. Every single thought became a line in the song.”

The album displays Reid’s versatility with such songs as the urban single Satisfaction Guaranteed, already a top-10 pop hit. And then there’s the alluring bad-boy swagger of Clyde, the tough and sweet See Me, and the fun, upbeat Hurricane that includes a rap from Reid.

Running Guns takes on a bright, pumping energy and is a delightful contrast to lovely ballads such as Radio Silence and Change Your Mind.

As with most media-savvy entertainers, Reid uses social media to promote her work.

“But it’s a double edged sword. The music industry uses Facebook, Twitter and Instagram. Your presence is entirely online. There used to be a level of mystique out there. People would get excited for concerts and they would write a letter to an artist. Now the excitement in entertainment isn’t quite there as much. Everything is within reach of a click of finger. It’s great although I wish there was a bit more mystique.”

Looking 10 years down the road, Reid would simply like to amplify her success.

“I hope the success we had with Alone Again in Europe will happen in the United States, and a couple of Grammys wouldn’t hurt.”

During Northlands’ K-Days, Reid along with Virginia to Vegas, will headline the Koodonation Stage with an acoustic set.

Gate admission ranges from $9 to $12. Advance tickets are available at Save-On Foods and Mac’s Convenience Stores until Thursday, July 17.

For a complete list of Koodonation Stage headliners visit www.k-days.com.


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