A step ahead of the rest
Mayor's Walk kicks off in April now
Wednesday, Mar 26, 2014 01:45 pm
Many people are expecting this year’s Mayor’s Walk to mark a solid rebound after a disappointing turnout in 2013. According to volunteer co-ordinator Lane Ganong, organizers and intended beneficiaries all have their fingers crossed for a banner return.
“This is kind of the ‘make or break’ year,” she rallied.
Last year, hundreds of volunteers and participants raised more than $74,000 for 30 charities from throughout the metropolitan Edmonton region. That was down from more than $115,000 from the 2012 event, however.
“Last year, we did have a drop in income. There were a few of our leading charities that didn’t bring in what they were hoping to.”
It was a surprise, especially considering that it was the first time that the event was held at the baseball diamonds along Sturgeon Road. The change in venue was much anticipated as it provided for the breathing room that so many people had asked for. Previously it was held at Lions Park in June, a time when many St. Albertans are out shopping at the farmers’ market or around the Perron District.
“We moved it there last year for the first time, which was much better. It went over really well. It was really accommodating for what we needed.”
The same location will stand this time around as well, but the date has been bumped up by two months. After the snow melts, many charities start to populate the calendar with fundraising events. The Mayor’s Walk was designed to help the most number of local worthy causes while causing the least amount of hiccups to other events already scheduled.
June, as it turned out, is busier with these things than when the first walk was held back in 2001. Now, organizers have shifted the event to the last weekend of April.
“We wanted to get out there before, we know, both a lot of people and businesses are hit up once the summer begins with a lot of different demands from a lot of different events. We wanted to jump the gun and get in there early. Through the summer, there’s so much stuff that goes on.”
More than 30 groups have registered for the 2014 Mayor’s Walk including newcomers Animal Cancer Therapy Subsidization Society, St. Albert Bereavement Fellowship, St. Albert Rotary Music Festival, Children’s Wish Foundation of Canada and Grandin Faith and Light.
Another new feature is that people can now register online at www.royfinancialmayorswalk.com.
“You can pledge right to a charity. You can pledge to a specific walker or you can register yourself as a walker and collect online as well.”
A full listing and further information about the registered charities and community organizations can also be found on the site.
There will be a 3-km walk and a 5-km run for participants to choose from. It’s a family and pet-friendly event too.
With every $150 a participant is pledged, her or his name will be entered to win a $1,000 AMA Gift Certificate. St. Albert-based charities can also enter a draw for $2,500 for each $1500 they raise. There are also prizes for the top three pledge earners.
All charities receive 100 per cent of the pledges and also get promotion through media sponsor the St. Albert Gazette.
The 14th annual Mayor’s Walk takes place at 9:30 a.m. on Saturday, April 26. The St. Albert Minor Baseball Association Clubhouse is located at 215 Sturgeon Road.
For more information or to register, people can also call 780-459-7377, ext. 226 or go to the St. Albert Family Resource Centre at #10A, 215 Carnegie Drive.