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Gallery turns to crowd for expansion dollars

Crowdfunding campaign ends March 9

By: Scott Hayes

  |  Posted: Saturday, Feb 22, 2014 06:00 am

GROWTH PLAN – The owners of Daffodil Gallery are trying to raise money to finance an expansion that would increase their storefront presence.
GROWTH PLAN – The owners of Daffodil Gallery are trying to raise money to finance an expansion that would increase their storefront presence.
CANDACE ELLIOTT/St. Albert Gazette

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It’s only been open for a few years but Edmonton’s Daffodil Gallery is looking to boost its size with the help of crowdfunding. It has started a fundraising effort called Grow the Daffodil and organizers are hoping for a lot of water and sunshine in the form of public fundraising dollars.

The gallery’s owners hope to accomplish this expansion by taking over store space left unoccupied by a tailor shop that just closed down right next door.

“It’s pretty exciting,” exclaimed Karen Bishop, co-owner of the gallery along with St. Albert’s Rick Rogers. “We’re still a bit too young to do it ourselves. If it had come up two or three years from now, we wouldn’t even hesitate. We’d take it but cash flow is the thing.”

Right now, the gallery has approximately 1,600 square feet of space. That would jump to about 2,500 with the successful acquisition of the extra space. That would help the owners create studio and classroom space as well as creating a greater streetfront presence.

“That’s the big thing for us. Our space is really narrow. It’s only about 14 feet across,” Bishop said. “We get missed pretty easily. This would double our width, which would be pretty sweet. Even when you’re on the street, people say they have trouble. We have this tree right in front of our window that blocks our entire storefront really. Even that would make a big difference for us.”

The 45-day campaign is two-thirds of the way completed and is set to end on Sunday, March 9. The goal is set at $24,225 but Bishop isn’t balking at the fact that only $7,172 has been pledged as of Wednesday.

“Everything I’ve read about these things is that the bulk of the donations comes in the last couple of weeks,” she said.

The campaign will only be successful if the full goal is reached. If there is even one dollar remaining to be pledged then the gallery gets nothing. Bishop said they chose this “fixed level” arrangement so the gallery’s cost to set up the campaign with Indiegogo would be at a minimum.

“It’s all-or-nothing!” she said.

Among the artists that the gallery represents include such notable St. Albert names as Bruce Allen, Doris Charest, Miles Constable, Mike Dendy, Carmen Gonzalez, Marilynn Jeffery, Judy Leila Schafers, Linda Willard, the late Pat Wagensveld, Samantha Williams-Chapelsky and the Gazette’s Artist of the Month for February, Frances Alty-Arscott.

There is an online art auction to help bring in the support. It can be found on the gallery’s website. Bids will be accepted until Feb. 28.

To help the campaign cap off its success during the homestretch, the gallery is also hosting a Final Push Party. The event runs on Sunday, March 2 from noon until 4 p.m. There will be door prizes and treats for attendees.

The Daffodil Gallery is located at 10412 124 St. in Edmonton’s Gallery District. Call 780-760-1278 or visit www.daffodilgallery.ca for more information, including a link to the Indiegogo campaign website.


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